<aside> 📅 WHEN

Amsterdam September 30th, 2 pm - 7pm

Seats are limited to 60 attendees.

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4-hour practical workshop where you’ll take one of the ABM roles and work with your peers on ABM program planning and playbooks under our guidance. No preparation or data needed - just take your laptop to work on the exercises.

After the workshop, we’ll have an informal networking and QA to answer all of your questions.

<aside> 👉 WORKSHOP PRICE

• First 10 seats - 200 EUR - SOLD OUT
• 11-25 seats - 250 EUR- SOLD OUT
• Rest - 300 EUR

SAVE YOUR SPOT HERE >>>

** If you want to come with your team, just select the # of attendees at the checkout. Group discounts are available for teams that come with 5+ members. Reach out to [email protected] to get a discount.*

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Workshop agenda

During the workshop you’ll work in groups with your peers under our guidance on planning an ABM program for a specific cluster of accounts. You’ll be involved into peers discussions, real-time planning and research.

Here are 5 pillars of the program.

What you’ll learn and work on during the workshop

• How to align your leadership, sales and subject-matter experts on your ABM program and get their buy in
• How to define the right clusters or verticals where you have higher chances to run a successful program
• How to structure your ABM team: functions, roles and responsibilities
• How to segment and prioritize accounts your ABM team should focus on by opportunity likelihood
• How to create awareness among the buying committee members and engage them
• How to identify accounts that are likely to become sales opportunities this quarter, warm them up and generate a sales opportunity
• How to nurture and engage accounts that are not currently in market but might become sales opportunities in the next 6-9 months
• How to indentify the challenges (or product need evidence) of the target accounts
• How to identify the right buyers inside enterprise accounts
• How to personalize your interactions with prioritized accounts